How an Employer Sees Your LinkedIn Profile – and what to change

Have you ever wondered what a potential employer sees when they look at your LinkedIn profile? Thanks to a super cool collaboration between Mashable and EyeTrackShop, we now have some idea.


EyeTrackShop’s software tracks people’s eye movement as they look at an image. In the image on the left, orange and red indicate more viewed areas. In the image on the right, only the most popular parts of the page are visible.


LinkedIn Heatmap


Sticky via


Viewers spend the most time looking at the following three areas on your LinkedIn profile:

  1. your photo
  2. your name and headline (the text that appears right below your name)
  3. your current position


So, you might ask, what do I do with this information? Well, your current position is what it is, for better or worse. Check it for typos or other errors and then let it be.


However, your photo and headline can be easily tweaked to make you stand out from the crowd. Here’s what you can do today:


Your Photo: Make sure you have one! LinkedIn profiles with a photo are seven times more likely to be viewed. Start by selecting a clear, professional headshot. Your face should be the primary focus of the shot, and the quality should be sharp. Avoid having other people or large props (especially drinks) in your photo as they distract from your professional, personable mug.


Your Name and Headline: Did you know that your headline is customizable? Most people simply leave this as their current job title, but, as you can see from the heat map, people viewing your profile are already going to check out your current position – so why waste valuable real estate showing the same information twice? Instead, this should be your personal brand – a short statement that expresses who you are, what you are passionate about, or what you do and how you do it.  For example, one video game artist may have the brand, “Telling stories through pictures” while another may have the brand, “Bringing characters to life through attention to detail”. A personal brand is unique to you and helps you stand out from the thousands of other people with the same title. Additionally, it piques an employer’s interest and makes them think about how you might fit into their team.

Posted by Meg Glasser